Audience (000)     Readers Per Copy     Median Age     Median Household Income    
Magazine Circ Adult Men Women Adult Men Women Adult Men Women Adult Men Women
Total Adult Population N/A 205,368 98,475 106,894 N/A N/A N/A 43.5 42.9 44.2 50,093.00 53,740.00 46,669.00
4 Wheel & Off Road 417 4,059 3,494 565 9.73 8.38 1.36 32.2 31.9 35.8 51,699.00 52,697.00 43,172.00
Allure 961 4,292 435 3,857 4.47 0.45 4.01 28.1 32 27.6 56,057.00 48,351.00 57,283.00
American Baby 1,985 7,151 1,096 6,055 3.6 0.55 3.05 30.6 31.6 30.4 44,995.00 44,841.00 45,056.00
American Hunter 1,184 4,216 3,586 630 3.56 3.03 0.53 42.5 42.4 42.9 52,489.00 53,972.00 41,070.00
American Legion 2,606 3,331 2,273 1,058 1.28 0.87 0.41 65.1 65.1 64.9 40,631.00 44,057.00 36,073.00
American Photo 251 1,563 962 600 6.23 3.83 2.39 38.4 38.4 38.3 51,826.00 54,464.00 47,111.00
American Rifleman 1,581 5,237 4,467 770 3.31 2.83 0.49 45 44.6 46.8 55,315.00 55,391.00 54,664.00
American Way 327 1,308 630 679 4 1.93 2.08 42.4 41.7 43.6 87,226.00 92,355.00 75,597.00
Architectural Digest 795 5,220 2,251 2,969 6.57 2.83 3.73 44.5 42.2 46.2 85,314.00 86,721.00 84,290.00
Arthritis Today 690 2,851 711 2,140 4.13 1.03 3.1 58.8 56.8 59.2 42,005.00 43,145.00 40,984.00
Arthur Frommer's Budget Trav. # 533 1,901 757 1,144 3.57 1.42 2.15 43.8 42.5 44.9 59,379.00 63,054.00 56,402.00
Atlantic Monthly 531 1,249 682 567 2.35 1.28 1.07 50 49.2 51.4 81,960.00 76,244.00 86,112.00
Attache 349 1,660 811 849 4.76 2.32 2.43 41.1 41.4 40.8 90,328.00 106,049.00 74,118.00
Automobile 642 4,143 3,298 845 6.45 5.14 1.32 36 35.3 37.9 47,290.00 49,557.00 36,783.00
Baby Talk 1,988 5,648 889 4,759 2.84 0.45 2.39 29.8 30.2 29.7 41,322.00 40,646.00 41,424.00
Backpacker 297 1,239 861 379 4.17 2.9 1.27 38.2 36.4 41 66,209.00 64,750.00 69,654.00
Barron's 306 1,096 839 257 3.58 2.74 0.84 47.6 47.2 49 94,562.00 96,753.00 83,479.00
Bassmaster 587 4,086 3,339 747 6.96 5.69 1.27 40.1 40.7 38.2 50,818.00 50,873.00 50,401.00
Better Homes & Gardens 7,619 38,434 8,506 29,927 5.04 1.12 3.93 45.5 44.9 45.7 56,498.00 63,031.00 54,500.00
Bicycling 282 1,613 1,276 337 5.72 4.52 1.2 38.7 38.5 39 61,755.00 61,493.00 62,547.00
Biography 724 4,364 1,854 2,510 6.03 2.56 3.47 42.3 38.9 44.3 55,295.00 51,188.00 58,136.00
Black Enterprise 457 3,700 2,004 1,696 8.1 4.38 3.71 38 37 39 47,832.00 51,548.00 43,609.00
Boating 201 2,944 2,315 629 14.65 11.52 3.13 43 42.9 43.5 65,431.00 67,711.00 57,878.00
Bon Appetit 1,257 6,003 1,740 4,263 4.78 1.38 3.39 46.9 44.1 47.9 74,935.00 87,824.00 70,821.00
Bridal Guide 203 4,033 412 3,621 19.87 2.03 17.84 29.3 27.4 29.6 50,904.00 63,012.00 49,468.00
Bride's 403 5,965 536 5,429 14.8 1.33 13.47 29.4 29.1 29.4 49,494.00 58,644.00 47,875.00
Business Week 1,003 4,358 3,026 1,331 4.34 3.02 1.33 42.9 43 42.6 80,377.00 84,748.00 67,845.00
Car Craft 330 3,217 2,879 338 9.75 8.72 1.02 36.3 36.5 34.6 54,793.00 55,483.00 46,758.00
Car and Driver 1,350 9,643 8,545 1,099 7.14 6.33 0.81 33.4 33.5 32.6 62,410.00 62,298.00 63,710.00
Catholic Digest 375 2,783 1,040 1,743 7.42 2.77 4.65 52.4 52.1 52.6 53,779.00 60,492.00 48,965.00
Chicago Tribune (Sunday) 1,018 2,583 1,263 1,320 2.54 1.24 1.3 45.2 44.9 45.5 73,883.00 76,961.00 71,273.00
Child 1,053 4,854 654 4,200 4.61 0.62 3.99 31.5 34.2 31.1 48,287.00 58,612.00 46,546.00
Circle Track 125 1,762 1,489 273 14.1 11.91 2.19 36.2 35.5 38.6 46,936.00 48,342.00 37,058.00
Coastal Living 536 2,867 987 1,880 5.35 1.84 3.51 46.2 43.3 47.4 82,930.00 87,820.00 80,893.00
Computer Shopper 507 3,080 2,397 683 6.07 4.73 1.35 38 37.2 40.8 65,311.00 70,150.00 50,577.00
Conde Nast Package (Gr) 13,768 89,440 22,025 67,415 6.5 1.6 4.9 39.3 39.7 39.1 62,479.00 70,800.00 59,687.00
Conde Nast Traveler 786 3,205 1,486 1,719 4.08 1.89 2.19 46.9 46.9 47 92,264.00 93,937.00 90,475.00
Consumer Reports 4,308 16,371 9,287 7,084 3.8 2.16 1.64 46.5 46.1 46.9 70,444.00 72,640.00 67,261.00
Continental 366 1,851 1,026 825 5.06 2.8 2.25 42.1 40.4 43.6 82,703.00 86,476.00 74,482.00
Cooking Light 1,615 9,879 1,541 8,338 6.12 0.95 5.16 46.3 43.1 46.9 65,191.00 76,177.00 63,395.00
Cosmopolitan 2,612 17,152 3,042 14,110 6.57 1.16 5.4 32.1 32.7 32 53,854.00 57,685.00 52,845.00
Country Home 1,065 8,184 1,680 6,504 7.68 1.58 6.11 45.8 43.6 46.3 54,760.00 60,006.00 53,590.00
Country Living 1,652 10,640 2,372 8,267 6.44 1.44 5 47.3 47.8 47.2 55,794.00 56,929.00 55,496.00
Country Sampler 380 2,365 332 2,033 6.22 0.87 5.35 46.1 48.8 45.5 54,358.00 57,858.00 53,568.00
Country Weekly 398 3,290 1,037 2,253 8.27 2.61 5.66 43.5 41.3 44.7 39,500.00 46,718.00 37,258.00
Cycle World 318 2,973 2,490 484 9.35 7.83 1.52 34.1 33.4 37.8 61,328.00 61,673.00 59,589.00
Delta's SKY Magazine 463 2,885 1,521 1,365 6.23 3.28 2.95 41.3 40 43.8 92,558.00 101,536.00 78,150.00
Dirt Rider 183 1,447 1,272 175 7.91 6.95 0.96 31.7 31.1 34.9 57,416.00 57,482.00 55,523.00
Discover 1,009 6,266 3,680 2,585 6.21 3.65 2.56 41.9 40.4 43.4 55,534.00 58,136.00 50,634.00
Ducks Unlimited 653 2,919 2,379 540 4.47 3.64 0.83 38.9 38.1 41.9 61,508.00 63,366.00 50,125.00
ESPN The Magazine 1,507 9,647 7,789 1,858 6.4 5.17 1.23 30.9 30.3 34 58,903.00 60,849.00 50,957.00
Easyriders 195 3,103 2,450 653 15.91 12.56 3.35 36.2 36.5 35 49,704.00 51,024.00 38,427.00
Ebony 1,845 11,365 4,282 7,082 6.16 2.32 3.84 38.3 38.7 38.1 39,031.00 47,306.00 34,394.00
Elle 976 4,329 481 3,848 4.44 0.49 3.94 33.8 32.8 34.1 57,647.00 52,662.00 58,465.00
Elle Decor 467 1,782 292 1,491 3.82 0.63 3.19 40.7 38.9 41.1 63,535.00 69,643.00 62,861.00
Endless Vacation 1,486 2,470 1,071 1,398 1.66 0.72 0.94 48.8 48 50 80,539.00 82,687.00 78,855.00
Entertainment Weekly 1,673 9,057 3,951 5,106 5.41 2.36 3.05 33.7 33 34.5 53,436.00 56,979.00 50,188.00
Entrepreneur 566 2,026 1,330 696 3.58 2.35 1.23 40.8 40.1 42.9 76,186.00 80,575.00 68,214.00
Esquire 695 3,059 1,996 1,063 4.4 2.87 1.53 40 38.7 41.6 53,338.00 62,046.00 38,889.00
Essence 1,182 8,012 2,224 5,788 6.78 1.88 4.9 36.7 34 37.6 41,312.00 48,551.00 38,395.00
Family Circle 4,752 22,306 2,125 20,182 4.69 0.45 4.25 48.2 47.9 48.3 50,118.00 51,845.00 49,969.00
Family Handyman 1,173 4,407 3,153 1,253 3.76 2.69 1.07 48.8 48.2 49.9 56,442.00 57,064.00 54,871.00
FamilyFun 1,569 3,543 562 2,982 2.26 0.36 1.9 37.9 39.2 37.7 58,591.00 56,151.00 59,140.00
Field & Stream 1,667 10,845 8,832 2,013 6.51 5.3 1.21 42.8 43.3 40.5 50,382.00 51,946.00 43,773.00
Field & Strm/Outdr Life (Gr) 2,900 17,176 13,856 3,320 5.92 4.78 1.14 42.7 42.9 41.8 50,065.00 51,979.00 41,167.00
First For Women 1,314 4,606 151 4,455 3.51 0.11 3.39 41.2 41.5 41.2 56,363.00 58,455.00 56,305.00
Fit Pregnancy 498 1,886 180 1,707 3.79 0.36 3.43 28.2 32.4 27.6 45,965.00 45,461.00 46,156.00
Fitness 1,189 5,558 1,589 3,969 4.67 1.34 3.34 36.2 38.1 35.5 54,715.00 55,102.00 54,551.00
Flying 297 1,447 1,200 247 4.87 4.04 0.83 44.1 44.3 42.7 75,844.00 79,354.00 61,458.00
Food & Wine 1,016 5,573 2,020 3,553 5.49 1.99 3.5 43.3 41.6 44.2 72,563.00 75,625.00 70,590.00
Forbes 944 4,383 3,074 1,308 4.64 3.26 1.39 43.7 43.5 44.1 87,692.00 90,201.00 80,457.00
Fortune 895 3,733 2,577 1,156 4.17 2.88 1.29 41.3 40.8 42.2 88,010.00 92,400.00 78,649.00
Four Wheeler 303 3,174 2,752 422 10.48 9.08 1.39 32.1 31.6 35 54,298.00 55,776.00 45,611.00
GQ (Gentlemen's Quarterly) 787 5,809 4,482 1,328 7.38 5.69 1.69 32.2 32.4 31.3 66,085.00 67,223.00 61,910.00
Game & Fish 591 4,273 3,627 646 7.23 6.14 1.09 42.4 42.5 42 42,857.00 45,519.00 29,388.00
Gardening How-To 570 3,726 1,069 2,657 6.54 1.88 4.66 49.2 50.2 48.8 48,103.00 49,719.00 47,330.00
Glamour 2,241 11,640 1,103 10,538 5.19 0.49 4.7 32.5 31.8 32.6 56,227.00 57,957.00 56,011.00
Golf Digest 1,494 6,060 4,860 1,199 4.06 3.25 0.8 44.6 43.9 47.4 78,457.00 78,529.00 77,995.00
Golf Magazine 1,381 6,283 4,905 1,378 4.55 3.55 1 45.3 44.1 48.4 75,568.00 76,575.00 72,457.00
Golf World 173 1,369 1,108 261 7.91 6.4 1.51 44.7 43.2 50.8 71,824.00 73,663.00 57,526.00
Good Housekeeping 4,555 24,675 3,176 21,499 5.42 0.7 4.72 47.7 49.4 47.4 52,760.00 54,381.00 52,507.00
Gourmet 927 5,552 1,586 3,966 5.99 1.71 4.28 47.1 45.2 47.8 71,675.00 80,699.00 67,900.00
Guideposts 2,990 7,648 1,742 5,906 2.56 0.58 1.98 53 49.5 54 46,117.00 50,579.00 43,424.00
Guns & Ammo 537 6,437 5,713 725 11.99 10.64 1.35 36.1 36.1 36.4 50,543.00 51,562.00 40,699.00
Hachette Automotive Group (Gr) 2,095 15,428 13,708 1,720 7.36 6.54 0.82 34.8 34.8 34.8 63,214.00 63,504.00 59,803.00
Hachette Magazine Ntwk (Gr) 11,437 62,186 26,645 35,540 5.44 2.33 3.11 41.1 37.2 43.9 57,733.00 62,758.00 53,586.00
Hachette Men's Package (Gr) 3,606 26,160 21,804 4,356 7.25 6.05 1.21 37.2 36.8 38.8 63,039.00 64,040.00 57,270.00
Hachette Photography Group (Gr) 696 3,367 2,092 1,276 4.84 3.01 1.83 40.6 41.8 39.3 58,068.00 61,141.00 49,032.00
Handguns 147 4,143 3,665 478 28.18 24.93 3.25 35.7 35.5 37.8 49,216.00 51,048.00 33,602.00
Harper's Bazaar 711 2,609 352 2,257 3.67 0.49 3.17 38.2 34.5 38.9 55,777.00 65,402.00 54,336.00
Health 1,417 6,720 1,960 4,760 4.74 1.38 3.36 43.8 42.1 44.3 47,973.00 49,541.00 47,353.00
Hearst Magazine Group (Gr) 18,927 108,754 26,825 81,929 5.75 1.42 4.33 43 42.5 43.1 56,022.00 59,243.00 54,931.00
Hemispheres (United) 406 1,621 917 703 3.99 2.26 1.73 41.5 39.4 44.3 99,236.00 110,013.00 83,954.00
Home 1,023 4,571 1,315 3,256 4.47 1.29 3.18 40.6 38.9 41.3 52,701.00 58,282.00 50,687.00
Hot Rod 704 7,019 5,984 1,035 9.97 8.5 1.47 34.8 35.1 32.9 49,630.00 50,264.00 39,553.00
House & Garden 824 13,440 3,317 10,122 16.31 4.03 12.28 47.9 47.1 48.1 55,065.00 59,076.00 53,433.00
House Beautiful 897 5,561 638 4,923 6.2 0.71 5.49 47.3 47.8 47.2 59,768.00 65,132.00 58,871.00
Hunting 354 3,194 2,744 450 9.02 7.75 1.27 41.3 41.2 42 45,186.00 47,722.00 36,571.00
In Style 1,521 7,657 1,194 6,463 5.03 0.78 4.25 32.7 33.2 32.6 68,367.00 71,885.00 67,608.00
Inc. 689 1,249 793 456 1.81 1.15 0.66 40.9 43.3 35.9 93,094.00 100,884.00 75,681.00
Jet 975 8,475 3,388 5,087 8.69 3.47 5.22 37.9 38.2 37.7 36,365.00 44,955.00 31,489.00
Kiplinger's Personal Finance 1,110 2,834 1,899 935 2.55 1.71 0.84 48.5 47.4 50.3 85,841.00 87,311.00 81,650.00
Ladies' Home Journal 4,099 13,919 862 13,056 3.4 0.21 3.19 49.4 56.7 49 54,716.00 53,639.00 54,820.00
Los Angeles Times (Sunday) 1,389 3,878 1,967 1,911 2.79 1.42 1.38 43.7 42.5 44.8 68,882.00 73,048.00 64,927.00
Macworld 391 1,574 1,118 456 4.03 2.86 1.17 37.2 35.8 40.4 73,065.00 74,170.00 69,763.00
Marie Claire 846 3,110 265 2,845 3.68 0.31 3.36 28.4 29.3 28.3 54,536.00 61,308.00 53,970.00
Martha Stewart Living 2,274 13,657 1,871 11,786 6.01 0.82 5.18 41.9 40.3 42.2 64,852.00 68,827.00 64,160.00
Maxim 2,307 11,537 8,738 2,799 5 3.79 1.21 26.4 27 24.5 64,315.00 65,242.00 61,293.00
Men's Fitness 615 5,948 5,195 753 9.67 8.45 1.22 33.9 34 33.6 62,848.00 64,551.00 51,920.00
Men's Health 1,641 9,478 8,031 1,447 5.78 4.89 0.88 35.7 35.3 37.7 66,360.00 67,170.00 61,149.00
Men's Journal 645 2,837 2,498 339 4.4 3.87 0.53 35.2 34.9 36.4 64,815.00 65,935.00 56,532.00
Metro-Puck Carrier Newspapers 38,886 86,135 41,120 45,015 2.22 1.06 1.16 45.4 45 45.8 60,372.00 64,092.00 56,903.00
Metropolitan Home 615 3,037 738 2,298 4.94 1.2 3.74 43.6 41.5 44.4 67,437.00 77,846.00 65,497.00
Midwest Living 844 2,923 703 2,221 3.46 0.83 2.63 50.2 50.3 50.2 60,338.00 68,585.00 57,035.00
Modern Bride 345 5,217 588 4,629 15.12 1.7 13.42 28.2 27.8 28.3 50,490.00 60,807.00 48,741.00
Money 2,067 7,631 4,984 2,647 3.69 2.41 1.28 45.6 44.5 47.8 75,318.00 78,516.00 71,273.00
Mother Earth News 341 1,814 942 872 5.32 2.76 2.56 47.7 47 48.2 40,875.00 39,413.00 43,790.00
Motor Boating 156 1,468 1,188 280 9.41 7.61 1.79 43.5 41.8 50.5 68,510.00 70,459.00 57,694.00
Motor Trend 1,256 7,325 6,544 780 5.83 5.21 0.62 34.9 34.7 36.9 61,586.00 61,272.00 64,214.00
Motorcyclist 237 2,545 2,214 330 10.74 9.34 1.39 34.3 33.5 39.7 55,747.00 55,967.00 54,251.00
Muscle & Fitness 422 7,565 5,589 1,976 17.93 13.24 4.68 32.4 32.1 33.3 60,947.00 62,285.00 57,350.00
National Enquirer 1,578 12,914 4,584 8,331 8.18 2.9 5.28 41.2 39.9 42 44,053.00 49,440.00 40,796.00
National Geographic 5,667 32,265 17,962 14,303 5.69 3.17 2.52 45.1 44.3 46 57,851.00 60,098.00 54,800.00
National Geographic Traveler 709 5,700 3,088 2,612 8.04 4.35 3.68 42.5 40.3 45.4 61,650.00 63,062.00 59,543.00
National Wildlife 607 5,133 2,971 2,161 8.46 4.9 3.56 43.1 42.3 43.9 44,162.00 45,395.00 42,452.00
Natural History 273 1,532 874 658 5.61 3.2 2.41 49.5 48.6 51 62,324.00 71,407.00 51,757.00
New York Magazine 456 1,641 806 836 3.6 1.77 1.83 43.9 41.7 46.5 70,995.00 72,386.00 69,581.00
New York Times (Daily) 1,164 4,274 2,486 1,788 3.67 2.14 1.54 42.8 41.3 45.1 87,711.00 91,314.00 82,407.00
New York Times (Sunday) 1,721 4,985 2,714 2,271 2.9 1.58 1.32 44.4 44.1 44.9 86,880.00 88,734.00 84,090.00
Newsweek 3,267 20,392 11,285 9,108 6.24 3.45 2.79 44.8 43.7 46 66,747.00 68,872.00 63,866.00
North American Fisherman 493 4,417 3,579 837 8.96 7.26 1.7 41 40.7 42.3 46,880.00 48,815.00 31,517.00
North American Hunter 773 4,775 4,142 633 6.18 5.36 0.82 40.1 39.9 41.1 49,476.00 51,313.00 33,691.00
Northwest World Traveler 291 2,021 974 1,047 6.95 3.35 3.6 43.3 42.2 44.4 71,827.00 85,198.00 60,528.00
Outdoor Life 1,233 6,332 5,025 1,307 5.14 4.08 1.06 42.5 42.1 43.6 49,545.00 52,033.00 37,100.00
Outside 639 1,946 1,278 668 3.05 2 1.05 39.2 39.7 38.7 72,596.00 70,389.00 78,749.00
PC Magazine 1,205 5,909 4,455 1,454 4.9 3.7 1.21 38.3 37.2 41 70,036.00 73,877.00 61,077.00
PC World 1,169 6,475 4,841 1,634 5.54 4.14 1.4 37.5 36.6 40.5 69,088.00 70,465.00 65,807.00
PGA Tour Partners 424 1,361 1,165 196 3.21 2.75 0.46 38.6 38 41.6 74,087.00 75,689.00 69,079.00
Parade Carrier Newspapers 35,549 78,662 37,490 41,172 2.21 1.05 1.16 45.6 45.4 45.9 59,062.00 62,818.00 55,505.00
Parenting 2,085 11,205 1,988 9,216 5.37 0.95 4.42 33.2 34.7 32.7 50,412.00 64,363.00 47,798.00
Parents' Magazine 2,137 14,167 2,534 11,633 6.63 1.19 5.44 34 34.6 33.8 52,577.00 63,307.00 49,764.00
Penthouse 548 3,640 3,058 581 6.64 5.58 1.06 33.5 33.5 33.7 46,579.00 47,600.00 35,266.00
People 3,628 35,778 12,690 23,089 9.86 3.5 6.36 40.8 39.9 41.3 59,734.00 65,322.00 56,489.00
Photographic 196 1,321 743 578 6.74 3.79 2.95 41.1 42.6 39.2 60,484.00 65,045.00 46,018.00
Playboy 3,131 9,584 7,982 1,602 3.06 2.55 0.51 32.7 32.6 33.1 51,683.00 52,442.00 47,807.00
Popular Hot Rodding 178 4,215 3,687 528 23.68 20.72 2.97 35.1 35.2 34.4 48,588.00 49,077.00 40,281.00
Popular Mechanics 1,190 9,527 8,461 1,065 8.01 7.11 0.9 41.1 40.7 45.1 54,412.00 55,197.00 48,485.00
Popular Photography & Imaging $ 445 1,805 1,129 675 4.06 2.54 1.52 42.9 44.1 40.7 62,605.00 67,685.00 52,305.00
Popular Science 1,455 7,135 5,745 1,390 4.9 3.95 0.96 42.8 42.6 44 59,854.00 61,574.00 54,826.00
Premiere 594 1,828 900 928 3.08 1.52 1.56 33.9 33.3 34.8 55,114.00 56,414.00 52,825.00
Prevention 3,065 10,668 2,275 8,392 3.48 0.74 2.74 51.7 56.2 50.7 56,271.00 61,017.00 55,429.00
Primedia (Gr) 7,215 86,996 66,044 20,952 12.06 9.15 2.9 36 35.3 37.9 49,332.00 51,997.00 39,542.00
Primedia Auto. Enth. Group (Gr) 3,104 40,222 34,544 5,678 12.96 11.13 1.83 34.3 34.1 35.9 50,021.00 51,161.00 39,719.00
Psychology Today 307 3,055 1,217 1,838 9.95 3.96 5.99 42.7 43 42.4 60,468.00 68,043.00 53,689.00
Reader's Digest 12,706 42,764 17,529 25,234 3.37 1.38 1.99 49.1 48.8 49.3 49,976.00 55,375.00 46,689.00
Redbook 2,331 9,357 820 8,537 4.01 0.35 3.66 43.6 44.6 43.5 56,849.00 55,753.00 56,910.00
Road & Track 745 5,785 5,163 622 7.76 6.93 0.83 36.8 36.6 38.1 64,568.00 65,524.00 55,282.00
Rodale Magazine Network (Gr) 7,013 28,607 15,341 13,266 4.08 2.19 1.89 43.2 39.4 47.2 62,681.00 66,346.00 58,290.00
Rolling Stone 1,302 10,409 6,254 4,155 7.99 4.8 3.19 27.9 28 27.7 52,955.00 55,413.00 48,941.00
Runner's World 503 2,410 1,341 1,068 4.79 2.67 2.12 36.2 36.7 35.9 79,094.00 79,342.00 78,731.00
Salt Water Sportsman 171 1,588 1,364 223 9.29 7.98 1.31 40.8 41.2 39.2 60,512.00 59,905.00 62,734.00
Saturday Evening Post 372 3,431 1,563 1,868 9.22 4.2 5.02 53.7 50.9 56.1 44,226.00 47,064.00 40,512.00
Scholastic Parent & Child 1,328 7,085 1,141 5,944 5.34 0.86 4.48 33.6 35.9 33.1 42,924.00 54,014.00 40,711.00
Scientific American 554 2,690 1,837 853 4.86 3.32 1.54 45.2 44.7 46.2 73,796.00 73,637.00 74,151.00
Scuba Diving 180 1,202 829 373 6.68 4.6 2.07 39.7 39.3 40.6 77,480.00 77,632.00 77,099.00
Self 1,365 4,779 363 4,416 3.5 0.27 3.24 35.3 37.1 35.1 67,542.00 72,259.00 66,852.00
Seventeen 2,338 8,561 1,253 7,308 3.66 0.54 3.13 26 22.7 27 49,442.00 54,715.00 48,194.00
Shape 1,596 5,908 792 5,116 3.7 0.5 3.21 33 35.8 32.5 67,826.00 72,106.00 66,708.00
Sierra 702 1,352 632 720 1.93 0.9 1.03 43.9 41.5 46.4 64,365.00 67,110.00 61,291.00
Ski 458 1,923 1,307 616 4.2 2.85 1.35 37.8 35.7 41.2 78,293.00 83,672.00 71,722.00
Ski/Skiing (Gr) 863 3,102 2,086 1,017 3.59 2.42 1.18 38.7 36.7 42.1 79,729.00 85,059.00 72,682.00
Skiing 405 1,179 779 400 2.91 1.92 0.99 39.9 38 43.7 82,225.00 87,580.00 74,991.00
Smart Money 817 3,738 2,230 1,508 4.58 2.73 1.85 46.7 44.8 49.1 70,131.00 78,104.00 58,323.00
Smithsonian 2,073 7,406 3,529 3,877 3.57 1.7 1.87 50.9 50.3 51.5 65,374.00 67,841.00 63,280.00
Soap Opera Digest 1,007 6,016 522 5,494 5.97 0.52 5.46 38.1 39.8 37.9 39,315.00 49,151.00 38,651.00
Soap Opera Weekly 276 4,287 351 3,936 15.53 1.27 14.26 39 43.1 38.6 37,107.00 37,420.00 37,067.00
Southern Accents 439 2,730 545 2,185 6.22 1.24 4.98 46.4 45.2 46.9 71,256.00 76,637.00 69,994.00
Southern Living 2,609 14,191 3,383 10,808 5.44 1.3 4.14 47.4 47.5 47.3 60,650.00 70,035.00 58,244.00
Southwest Spirit 358 2,495 1,281 1,215 6.97 3.58 3.39 41.9 41.5 42.5 86,332.00 99,466.00 73,375.00
Spin 557 2,742 1,789 953 4.92 3.21 1.71 25.8 26.9 24 58,672.00 61,912.00 51,989.00
Sport Truck 166 2,802 2,447 356 16.88 14.74 2.14 32 32.1 30 50,600.00 50,710.00 50,057.00
Sports Illustrated 3,283 20,803 16,125 4,679 6.34 4.91 1.43 37.7 37.1 39.4 61,072.00 61,431.00 59,786.00
Star 1,318 6,830 1,935 4,896 5.18 1.47 3.71 41.2 39 42.2 39,626.00 44,955.00 37,960.00
Stock Car Racing 252 3,798 2,966 832 15.07 11.77 3.3 38.8 38.2 40.2 44,075.00 46,264.00 29,810.00
Street Rodder 152 3,096 2,678 418 20.37 17.62 2.75 34.9 34.8 35.5 50,962.00 51,689.00 45,256.00
Sunday Mag/Net Carrier Newsp. 11,602 28,320 14,258 14,061 2.44 1.23 1.21 44.6 44.6 44.7 67,919.00 72,631.00 63,416.00
Sunset 1,479 4,529 1,242 3,287 3.06 0.84 2.22 50.4 51.7 50.1 71,245.00 76,023.00 69,711.00
Super Chevy 203 3,447 2,990 457 16.98 14.73 2.25 33 32.7 35.9 49,497.00 49,930.00 43,933.00
TV Guide 9,286 27,933 11,970 15,963 3.01 1.29 1.72 41.9 40.2 43.1 47,561.00 52,212.00 44,455.00
TV Week Carrier Newspapers 22,715 50,662 24,765 25,897 2.23 1.09 1.14 45 44.4 45.6 66,383.00 70,639.00 62,018.00
Teen People 1,566 7,768 2,145 5,623 4.96 1.37 3.59 28.3 28.1 28.4 45,780.00 49,381.00 43,690.00
Tennis 685 1,423 856 568 2.08 1.25 0.83 42.8 41.7 44.7 69,593.00 70,629.00 67,571.00
Texas Monthly 316 2,213 1,168 1,045 7 3.7 3.31 45.9 44.9 46.7 69,010.00 71,359.00 65,162.00
The Cable Guide 1,495 8,146 3,727 4,419 5.45 2.49 2.96 39 37.5 39.9 46,964.00 51,818.00 42,484.00
The New Yorker 879 3,730 1,808 1,922 4.24 2.06 2.19 46.8 46 47.9 74,327.00 76,048.00 73,047.00
The Source 428 6,519 4,034 2,486 15.23 9.42 5.81 23.9 23.6 24.4 41,587.00 49,023.00 33,124.00
The Sporting News 634 3,908 3,380 528 6.16 5.33 0.83 37.1 36.7 39.7 57,708.00 60,582.00 42,856.00
This Old House 1,016 5,647 3,149 2,498 5.56 3.1 2.46 43 43 43 66,703.00 68,489.00 64,467.00
Time 4,299 23,489 12,466 11,023 5.46 2.9 2.56 43.6 42.6 44.7 64,261.00 67,303.00 60,616.00
Time4 Media (Gr) 8,080 43,822 33,336 10,486 5.42 4.13 1.3 42.9 42.7 43.5 60,450.00 61,747.00 56,710.00
Town & Country 441 3,645 1,035 2,610 8.27 2.35 5.92 45.4 43.7 46.1 57,798.00 60,390.00 56,486.00
Traditional Home 825 4,019 799 3,220 4.87 0.97 3.9 44.5 43.1 44.9 74,892.00 82,425.00 73,199.00
Travel & Leisure 1,070 4,512 1,880 2,632 4.22 1.76 2.46 48.3 46.6 49.4 79,697.00 83,146.00 76,451.00
Tribune (11) Daily 3,529 8,632 4,651 3,981 2.45 1.32 1.13 46.7 45 48.7 69,938.00 73,106.00 66,905.00
Tribune (11) Sunday 4,844 12,169 5,923 6,246 2.51 1.22 1.29 45 44.3 45.7 67,349.00 71,464.00 63,851.00
Tribune (3) Daily 2,260 5,699 3,183 2,516 2.52 1.41 1.11 45.3 43.4 48 73,751.00 77,847.00 70,148.00
Tribune (3) Sunday 3,061 7,903 3,869 4,034 2.58 1.26 1.32 44.8 43.7 45.7 71,415.00 75,998.00 67,736.00
Truckin' 233 3,632 3,179 454 15.59 13.64 1.95 31.9 31.4 35.8 51,227.00 53,335.00 32,458.00
True Story 184 1,987 262 1,725 10.8 1.43 9.37 40 36.8 40.7 24,725.00 39,542.00 23,547.00
U.S. News & World Report 2,132 11,713 7,012 4,701 5.49 3.29 2.2 45.5 44.8 46.4 62,234.00 65,799.00 56,747.00
USA Today 2,264 5,623 3,922 1,702 2.48 1.73 0.75 41.9 40.9 44.1 77,235.00 79,479.00 70,552.00
USA Weekend Carrier Newspapers 23,447 49,515 23,212 26,303 2.11 0.99 1.12 46.6 45.7 47.3 54,543.00 58,847.00 50,262.00
Us Weekly 993 4,139 1,496 2,642 4.17 1.51 2.66 35 35.4 34.8 59,785.00 61,407.00 58,405.00
VFW Magazine 1,717 3,085 2,100 985 1.8 1.22 0.57 63 65 61 37,377.00 38,815.00 35,565.00
VUE Magazine Carrier Newspapers 3,186 8,576 4,270 4,306 2.69 1.34 1.35 44.7 43.9 45.4 66,296.00 70,955.00 61,643.00
Vanity Fair 1,053 4,788 1,032 3,756 4.55 0.98 3.57 39.7 37.9 40.3 70,365.00 82,827.00 67,409.00
Vibe 860 7,148 3,569 3,578 8.31 4.15 4.16 27.1 27 27.2 40,345.00 47,883.00 34,446.00
Vibe + Spin (Gr) 1,417 9,889 5,358 4,531 6.98 3.78 3.2 26.7 26.9 26.5 45,217.00 52,230.00 36,976.00
Vogue 1,150 9,800 1,300 8,500 8.52 1.13 7.39 35.4 34.2 35.7 53,634.00 55,981.00 53,310.00
WWE Magazine @ 254 5,716 4,146 1,570 22.5 16.32 6.18 29.3 28 33.2 39,538.00 44,711.00 27,494.00
Wall Street Journal 1,896 3,719 2,519 1,200 1.96 1.33 0.63 45.4 46.2 44.2 101,993.00 106,836.00 94,675.00
Washington Post (Sunday) 1,074 2,638 1,377 1,261 2.46 1.28 1.17 44.7 44.3 45.1 81,118.00 85,251.00 76,010.00
Woman's Day 4,158 20,479 1,115 19,364 4.93 0.27 4.66 47.7 46.9 47.8 49,719.00 46,136.00 50,148.00
Woman's World 1,461 7,832 525 7,307 5.36 0.36 5 43.9 44.4 43.8 46,991.00 56,729.00 46,404.00
Workbench 384 2,425 1,860 565 6.32 4.84 1.47 46.7 46.5 47.2 56,590.00 58,879.00 49,679.00
Working Mother 934 2,569 150 2,419 2.75 0.16 2.59 37.4 36.4 37.5 55,458.00 62,149.00 54,801.00
YM 2,202 4,002 559 3,444 1.82 0.25 1.56 23.2 25.6 23 55,942.00 60,374.00 55,539.00
Yachting 138 1,422 1,043 379 10.31 7.56 2.75 45.5 45.3 46.1 80,455.00 81,655.00 76,945.00
Yankee 517 1,927 836 1,091 3.73 1.62 2.11 54.1 52.2 55.6 58,662.00 65,049.00 55,593.00